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This advertisement from magazine manipulate the principle of emphasis to make a focus on the products. This contrast of color in advertising can not only show what color Marc usually used(red, yellow&gray), but also bring the message to the readers mind easily.
This is the advertisement of Marc by Marc Jacobs cover the doubledeck bus. This is a low chroma color matching. The main color is white and the accent coor is dark blue, black and gray. Emphasis of color is manipulated to make a focus on the brand name and it's clothing. The mood is plain.
This is some of the shops of Marc By Marc Jacobs. The color applied in the shop is lightness hues and it give a feeling of harmony when receding the qualities of values and intensities. This background color of the shops can emphasize the product shown inside since most of color used in the collection by Marc Jacobs are high chroma hues.
Marc Jacobs is known for his sartorial fashion interpretations of trends in contemporary art.The story begins where there’s one day in 2002, Jacobs was distractedly flipping through a christie’s auction catalog when he came across Kilimnik’s Mary Calling Up a Stone 1996, a portrait of a dark-haired young woman. For some reason, the canvas called out to the designer. Who’d never purchased a work of art before. Soon he’s travelling to international art fairs. Befriending dealers and artists.
His inspiration:
Quotes of Fashion Statements by Marc:Jacobs isn't looking for deeper resonances to his new Edward Gorey vision. "It's just what turns me on," he says. "I am not waking up, reading The New York Times, and then putting that into my collections. I am not holding up a mirror to the world. I don't believe that's what fashion is about. It's about fantasy."…. "Oh, I always think it's silly to talk about themes and inspirations," said Jacobs with engaging frankness. "The collection's just always about this youthful, angelic, idyllic army. It's comprised of a lot of things—big plaids, layered woolliness, gangly stockings—but really, it's all about how people will break it down and wear it in their own way."Marc Jacobs’ brain is feed on art, fashion, music and encounters.
Contemporary Art:
- American contemporary artists
Elisabeth Peytonwho depict people's inner lives with a strange beauty
Steven Sprouse (graffiti bag)
Richard Prince
Rachel Feinstein
Jeff Koons
Jeffrey Deitch
Damien Hirst
Martin Kippenberger
video work of T.J. Wilcox
Edward Gorey
Japanese artists
Yayoi Kasama草間彌生
Takashi Murakami村上隆
Teamed up with Japanese artist Takashi Murakami to produce the accessories for the spring–summer 2003 collection of Louis Vuitton.Together with Murakami, Jacobs produced “eye love”, a collection of handbags that merged Vuitton’s traditional monogrammatic canvas—its beige and brown motif that included shapes of diamonds, stars, and flowers along with the company’s initials, LV—with Murakami’s modern, colourful pop-art graphics.
The “eye love” handbags became instant collector’s items.
Art Auctions:After fashion show he regenerates his creative strength by watch contemporary art works, go to auctions and building up his art collection and prepare for his next fashion collection.Encounters, Friends
Sofia Coppolar
Marc Jocob's best friend and muse, Sofia Coppola."She is young and sweet and beautiful," Marc Jacobs has said. "The epitome of this girl I fantasize of."On set, Coppola sports a tomboy's jeans and designer sweaters; off, she wears girlish clothes that perfectly suit her gamine-like frame—baby-doll dresses, ballerina flats, and when the Academy calls, a Marc Jacobs column gown.
Jacobs:
On the cover of Interview magazine, Marc Jacobs, styled to look like Warhol. So, is Jacobs appropriating popular culture and turning it into fashion, as Warhol turned popular culture into art? Jacobs plays this down: "I'm just me. I do my thing," he says. "Who cares what the references are? I hate references, they're boring. If a girl wants to wear it, then it's valid.It is said that Marc Jacobs's living room is accented fluffy white life-size sculpture of a sheep (the work of Claude and François-Xavier Lalanne) … From where he was sitting on the sofa, Jacobs could see works of art by Andy Warhol, Francis Picabia, Georges Braque, John Currin, Elizabeth Peyton, David Hockney, Ed Ruscha, and Richard Prince.
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